Books

A LIFE OF IMPACT - The Biography of Kasthuri Sreenivasan 1917-1991
Introduction

Kasthuri Sreenivasan led a life of impact, touching different spheres during his 74 years on earth. He spent his childhood years in Karadibavi, a small, agricultural hamlet on the outskirts of Coimbatore and later pursued his post-graduation in Manchester College, UK. He spent 8 years in the UK and came back to India with his British wife, Barbara Parker.

In 1956, he became the founder Director of SITRA. During the course of the next four decades, he steered the organisation into one of India’s foremost centres of textile research.

He also held the distinguished position of Chairman of the NTC Holding Company, New Delhi between 1974-78. During this time, he successfully restructured the entity and strengthened its human resource potential. Kasthuri Sreenivasan was conferred with the Padma Bhushan in 1969, for his singular contributions to industry and research.

He was a prolific writer and authored 14 published books, in different genres: poetry, novels, non-fiction books on industrial sociology and reform, plays and works of translation. His unpublished manuscripts include 2 volumes of short stories, plays and novels. He was conferred with several international awards for his work as an industrial sociologist.

In 1988, he started the Kasthuri Sreenivasan Culture Centre, intending to propagate fine art and literature. The centre houses an art gallery, a textile museum and an auditorium and is specifically intended for the purpose of recognising artistes of excellence.

In the same year, he was diagnosed with cancer and during the course of treatment, founded the Coimbatore Cancer Foundation, to help victims of the disease and offer moral, financial and emotional support.

The biography, A Life of Impact, details these myriad facets of Kasthuri Sreenivasan and is interspersed with excerpts from his work. The purpose of compiling the book is to highlight the efforts of this remarkable leader, who made significant impacts in every sphere: Science, Art and Literature. What he received, he gave back manifold and his legacy continues to impact life in innumerable, untold ways.
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Book Structure

The book is divided into 7 chapters and ends with a short epilogue of the legacies after his lifetime.

Format:

This coffee table book strives to offer the reader ample visual relief through photographs, taken from his personal archives and also employs water colour sketches by both Barbara Sreenivasan (his wife) and artist K. Balashanmugam, who has been greatly supported by the Kasthuri Sreenivasan Trust and the Culture Centre.

Content:

All chapter titles have been taken from the titles of the books authored by Kasthuri Sreenivasan, or from the content of the books.

The writing proceeds in chronological order and takes the reader through the different phases in his life that influenced him and how in turn, he transformed the world around him.

Each chapter opens with a short overview of what follows in the ensuing pages and each chapter is divided into two or three sections, each detailing one aspect of the visionary’s life.

The content is interspersed with brief quotes from his various books, as these thoughts greatly influenced all the spheres that he worked in.

At the end of every chapter, a 2-page excerpt, taken from various works, complement water colour sketches by his wife, Barbara Sreenivasan.

Visual elements:

Each chapter carries water colour sketches pertaining to his early years and various elements that impacted him throughout his life.

Photographs have been incorporated, to highlight all the milestone events and these complement the main story. The photo-captions carry nuggets on his life and are not just statistical data.
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Chapter-wise Synopsis

Chapter 1

Of Coconut Trees and Cloudless Days

This chapter title is taken from Kasthuri Sreenivasan’s partial autobiography, Climbing the Coconut Tree. The chapter details his earliest memories, the home he grew up in and also talks about the social hierarchy, elements of social conditioning and his boyhood years.

Chapter 2

Canto Beautiful

The title is from his work of translation on the Sundara Kandam from Kamba Ramayanam.

It begins with Kasthuri Sreenivasan setting off on his graduation voyage and his subsequent passage to England. It also details the courtship between Barbara and Sreenivasan, the onset of World War II and their subsequent marriage.

The chapter ends on their trip back home to India.

Chapter 3

A long way from the flying shuttle

The title of this chapter is taken from his book on the history of India’s textile industry.

This details his brief stint with the family mill, Kasthuri Mills and the subsequent set up of South India Textile Research Association (SITRA), as part of the chain of textile research associations in the country.

The chapter highlights the core team that was formed at SITRA and the setting up of various departments.

Chapter 4

Pan India

This chapter is devoted exclusively to Sreenivasan’s pioneering work in SITRA and at the NTC. The writing highlights several initiatives taken by the team to institute processes for scientific work norms in textile mills, the non-partisan approach of the institution in its work ethics and how SITRA was able to effectively bring about large scale transformation in human relations, production quality, creation of new fibres and innovations in processing technology.

The chapter details SITRA’s contribution to the mill, handloom, knitting and power loom sectors. It also recognises the individual efforts of the team members to help the institution gain worldwide recognition.

Chapter 5

Anatomy of Progress and Wealth

This title is taken from his pioneering literary work, bearing the same titles, Anatomy of Progress and Anatomy of Wealth. This chapter delves into the professional and personal facets of Kasthuri Sreenivasan and is largely a collection of reminiscences by his colleagues and family.

The chapter details his integrity, his high standards of ethics and his generosity of spirit, whilst also highlighting the contributions of his wife, Barbara Sreenivasan.

Chapter 6

Handful of Earth

This title is taken from his novel of the same name and takes the reader through the multiple literary worlds he straddled. The chapter includes brief quotes from his various pieces of work.

The building of the Kasthuri Sreenivasan Culture Centre and the dedication of this landmark to the pursuit and perpetuation of fine arts and literature form an integral part of the narrative. Sreenivasan also introduced two prizes: the Thirumathi Rangammal Prize for the first best novel in Tamil, in memory of his mother and the Barbara Sreenivasan Prize for the best artwork, instituted by the trust in his wife’s memory are also detailed.

Chapter 7

I am a Stranger Here

This chapter is devoted to his struggle with cancer and the inception of the Coimbatore Cancer Foundation.

The Foundation celebrated its silver jubilee in 2016 and is one of the most active NGOs working for cancer cure and care in India.

Light from Heaven

This is a short summing up of the many influences and legacies that he left behind and how they have been preserving the culture he set.

The book ends on the note of how he continues to touch lives in near and far corners of the world.

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Excerpts

Each chapter carries a short excerpt of Sreenivasan’s work:

Chapter 1: Excerpt from his novel, Devadasi (a fictional account of a devadasi and her tirades in life)

Chapter 2: Excerpt from his unpublished manuscript, Angrezi of the Nilgiris (a dystopian novel, set in the Nilgiris, in the post-nuclear period of the world)

Chapter 3: Excerpt from his unpublished manuscript, History of the Kamalapur Textile Industry (a satirical portrayal of the Indian textile industry of the 1940s and ‘50s.

Chapter 4: Excerpt from A History of Kamalapur, Volume 1 (a piece of speculative fiction, wondering of a scenario if clothes had not been invented)

Chapter 5: Excerpt from Productivity and Social Environment (an exhaustive account of the social implications on economic growth in the Indian perspective. This volume is still read in industrial sociology circles.)

Chapter 6: Excerpts from all his works of translation: Canto Beautiful, Thirukkural and Anklet (Silappadhikaram, translated into a play).

Chapter 7: Excerpts from his book of verse, I am a Stranger Here (Poetry from his only collection of poems)
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Registration

Make the payment using the electronic fund transfer facility of your bank. The particulars of the payee are:

1) A life of Impact Book Rs.850/- inclusive of postage.

2) DVD Rs.250/- inclusive of postage.

3) 25 Nos Special Postal Covers Rs.250/- inclusive of postage.

4) Special Package: Book + DVD + Special Postal Cover Rs.1250/-

Account Name – KASTHURI SREENIVASAN TRUST

Bank Name – Indian Overseas Bank

Branch – (1853) Aravind Eye Hospital

Account No – 1853 0100 0002 637

IFSC Code – IOBA0001853

After payment you can register by clicking below.

Special Postal Cover

Kasthuri Sreenivasan (1917-1991) was one of India’s pre eminent textile technologist, industrial sociologist and a prolific bilingual writer in the decades following independence. As Founder Director of South India Textile Research Association (SITRA), he fostered an environment of scientific enquiry, quality control and applied research in the spinning industry.

He wrote more than 25 books covering various genres. He was conferred the Padma Bhushan by the Government of India in 1969. He was also Chairman of the NTC Limited from 1974 to 1981. He started the Kasthuri Sreenivasan Trust in 1981 to promote arts, literature and to encourage artists and writers. The Kasthuri Sreenivasan Culture Centre with an Art Gallery and Textile Museum was built in 1988. The Coimbatore Cancer Foundation was started in 1991 following his battle with Cancer. The Kasthuri Sreenivasan Trust pays tribute to him by commemorating his birth centenary and releasing this Special Cover on 22nd July 2017.

Unpublished Books

If you need print, kindly click here to fill the details or contact our office: 0422 – 2574110

Email: [email protected]

BOOK NAME Price Rs.
(Xerox, Binding & Postage)
To VIEW

PRODUCTIVITY & SOCIAL ENVIRONMENT

500 Click Here

ONE HUNDRED NOT OUT

175 Click Here

I AM A STRANGER HERE

250 Click Here

CLIMBING THE COCONUT TREE

500 Click Here

CHIRANJEEVI VIBHISHANA

300 Click Here

THE ANKLET (BASED ON SILAPATHIKARAM)

300 Click Here

ANGREZI OF BLUE MOUNTAINS

500 Click Here

THE LIGHT FROM HEAVEN

500 Click Here

A HANDFUL OF EARTH

650 Click Here
A HISTORY OF THE KAMALAPURI TEXTILE INDUSTRY – Vol 250 Click Here
A HISTORY OF THE KAMALAPURI TEXTILE INDUSTRY – Vol.2 250 Click Here
REMEMBRANCE OF THINGS LOST 500 Click Here
THE COURSE OF TRUE LOVES 400 Click Here
A MEASURE OF CULTURE Vol. I & II 500 Click Here
THE GATES OF HEAVEN 50 Click Here
SERVICE WITH A SMILE 175 Click Here
NEELAMALAI VELLAIYARGAL – Tamil 500 Click Here
THE GATES OF HEAVEN – Tamil 50 Click Here
ANATOMY OF WEALTH 400 Click Here
ANATOMY OF PROGRESS 500 Click Here
Published Books
BOOKS WRITTEN BY SRI KASTHURI SREENIVASAN
S.No. TITLE PUBLISHERS NAME YEAR
1 Anbe Nam Ayutham (Tamil)
(Love is our sword) – Novel
Kasthuri Printing Press,
Coimbatore.
1947
2 Productivity & Social Environment Asia Publishing House, Bombay. 1964
3 Tirukkural
(English Verse Translation of an ancient Tamil Classic)
Bharathiya Vidya Bhavan & Kasthuri Sreenivasan Trust 1969
4 Anatomy of Progress Somaiya Publications Pvt.Ltd, Bombay. 1972
5 One Hundred not out Coimbatore Club 1973
6 A Handful of Earth- Novel C.L.S., Madras. 1974
7 Devadaasi – Novel C.L.S., Madras. 1976
8 Chiranjeevi Vibhishana Bharatiya Vidya Bhavan, Bombay. 1977
9 Growth and Development PSG College of Technology, Coimbatore. 1977
10 Service with a Smile – Novel Arnold- Heinemann Publishers (India) P.Ltd, Delhi. 1978
11 Anatomy of Wealth Somaiya Publications P. Ltd., Bombay. 1979
12 Climbing the Coconut Tree – Autobiography Oxford University Press, New Delhi. 1980
13 The Anklet – Based on Silappathikaram Bharatiya Vidya Bhavan, Bombay. 1982
14 India’s Textile Industry (A Socio-economic analysis) SITRA, Coimbatore 1984
15 Kambaramayam – Canto Beautiful (Translation) Kasthuri Sreenivasan Trust 1984
16 Punar Jenmam (Tamil) – Novel Sumudayam Pressuralayam, Coimbatore. 1987
17 I am a Stranger here – Novel Writers Workshop, Calcutta. 1990
18 The Light From Heaven – Novel Penguin Books, Delhi. 1990
19 Cancer Made Me Bharatiya Vidya Bhavan, Bombay. 1992
Coimbatore Cancer Foundation 2004
* German Version of this novel was published and released in Nov.1978 in Erlanger (West Germany)